Strategy

Today’s rapidly changing highly regulated environment has challenged industry to become even more strategic in developing communications initiatives that effectively shape the marketplace. Regardless of the stage in the product life cycle, a well-designed, executable strategy is key to the success of any brand. To accomplish this, our team is composed of seasoned veterans with extensive backgrounds in creating and implementing strategies in a variety of medical markets. Unlike traditional medical communications/education companies that focus on project delivery, Rullo Communications is built on our strategic offerings, which are integral to our tactical recommendations. This affords our clients the ability to extend their internal commercial and medical affairs teams thus ensuring effective market conditioning and the creation of unique educational initiatives that link well to the overall brand plan.